Sunday, April 29, 2012

Comment For Teachers #4

An Apple iPad
In my most recent Comment 4 Teachers, I visited Jerrid W. Kruse's blog, Teaching as a Dynamic Activity. Mr. Kruse is an Associate Professor in the School of Education at Drake University in Des Moines, Iowa.

His first post, entitled Apple & Huxley, talks about a recent advertisement that Apple released concerning their new Retina display. In his post, he claims that the ending portion, when the announcer says 'It's simply you, and the things you care about', is damaging in some way because at that moment, a child laughing is shown on the screen. I pondered this idea for a good long while before writing my response, but could not see any basis for what he said.

I see it as classic targeted marketing. Ever since the early days of advertisements, companies have looked for ways to appeal to potential customers to buy their product, and Apple has done a decent job in their ad. After all, many people find that it's important to be able to stay connected with the people in their lives. Since the iPad has that capability, the advertisement is in no way false in saying so.

I couldn't fathom what he meant by his statement, so I eagerly await clarification on the subject.

3 Acts

In another post, Mr. Kruse talks about Dan Meyer's 3 Acts, which is a structured approach to information dispersal in the classroom that is similar to the ordering of segments in a movie.

The three acts are as follows:
1.) Introduce the central conflict of your story/task clearly, visually, viscerally, using as few words as possible.
2.) The protagonist/student overcomes obstacles, looks for resources, and develops new tools.
3.) Resolve the conflict and set up an extension for a sequel.

By following these steps, not only does the educator have more flexibility in their lesson plan for when things may go awry, but it also allows the students to have a more interesting, engaging lesson to participate in than a boring lecture.

I can't wait to use the 3 Acts approach to teaching. The added benefits of flexibility and engagement for the student mean that it will be a valuable asset in getting students to participate and enjoy learning.

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